This week Naomi from Wales talks with Dai about a sport that is popular in Wales but relatively unknown in the US. Click here to listen to her interview. The video below demonstrates netball in action:
For over 100 years, women and girls all over the country have enjoyed playing netball. In 2007, the game has excelled both on and off the court. In only its second year an 18 strong super league which features teams from New Castle to Bath and from Cardiff to London has raised standards across the game.
Hello and welcome to Super League Netball exclusively on Sky Sports. Thanks to a groundbreaking deal with Sky Sports, a combined audience of over 2,000,000 people have enjoyed the speed and excitement of the Netball Super League. And if you thought it was a non-contact sport, think again. Sky viewers have witness the bumps, the bruises, the agony and the ecstasy of England's biggest female participation sport. And whilst the fans have enjoyed the roller coaster ride of break neck action, the sponsors and partners of England netball have enjoyed clear, consistent branding delivering millions of pounds of advertising equivalent value: perimeter signage, LED displays, interview backdrops, and onscreen graphics all helping sponsors engage with the netball public and deliver their own brand objectives.
And just when you thought it couldn't get any better, for the first time in 37 years, England beat world number one New Zealand at a pulsating game in the NEM arena. "It's the final whistle! Wooo! England have beaten the world champions New Zealand. Final score: England 50, New Zealand 45."
Performance standards in the game are at an all-time high. The elite players train as full-time athletes and with community projects across the country, the next generation of super stars are just waiting to play in Super Leagues. So if women and girls is your target market, then we'd look for you to be part of the action next season.
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